7 Email Marketing Tips Your School Should Know
Are you struggling to get decent returns from your email campaigns? You hear every marketer and read every blog talking about the amazing potential email campaigns can have for your school.
How much should a School Budget for Marketing?
Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?
Should I Outsource Marketing, or do it In-house?
Many schools and businesses have the resources to manage their own marketing programs, but don’t have the expertise to formulate a Digital Marketing Plan. We are launching a new program where we create the strategy for your team.
13 SEO Things You Can (Sort of) Do Yourself
So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.
Challenge accepted…
Local Listings for Local Schools and Businesses
I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.
Clean Your School Website's Cruft and Rank Higher in Google
Are you constantly adding new content to your school's website? Good! Google loves fresh new content…but they love quality over quantity even more. .
Difference Between Search and Social Traffic?
Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.
Best Practices for Hiring SEO Consultants
Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.
The Worst Marketing Advice I Ever Got
Be Different…Just Like Everyone Else
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
5 Things You Don’t Know That Affect Your Search Rankings
Google has over 200 different factors that determine where your school's website ranks in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important.
How Much Does a Website Cost?
How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.
PPC Strategies With a Limited Budget
Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However, it’s not without limitations and risks.
How Much Does NOT Marketing Cost?
This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.
5 Ways to Convince Your Boss You Don’t Suck at Marketing
Digital Marketing Strategies to make your boss look like a Genius
The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.
How Much Does Digital Marketing Cost?
First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.
How do I start my Digital Marketing Plan?
Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again. School Marketing is an investment in time and money, and you MUST get a return on that investment.
5 Signs Your School Needs a Website Update
Your school paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked.
Keyword Reports are for Fools and Insomniacs
The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.
Charter School Marketing Tips
Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Here's a tip...Answer the phone!
Marketing Automation Example for Schools
I was just looking for a way to simplify our Marketing Automation strategy to a new school that we're working with, and it accidentally turned into this blog post . That was easy....
Whoever Has the Most Stars, Wins
Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.
4 Lead Generation Strategies You Might Already be doing
If you’re not familiar with these strategies, you’re probably familiar with the buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense based on your business.
Live Chat for Schools & Businesses
Newer technologies, and the skyrocketing acceptance of Live Chat as a preferred communication medium has transformed “chatting” into a viable replacement for web-forms and phone calls.
6 Essential Tips for School Websites
Your Website is the Hub of all your online marketing activity, it’s even a destination for offline marketing. Sooner or later every parent or student that you successfully target will eventually wind up on your website.
Why Does Google cost more than Facebook?
Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.
“Lead Nurturing” and the Science of Patience
Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?
School Marketing, Digital v. Traditional
As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.
Marketing for Schools: Enrollment Strategies for the Digital Age
Designing a Digital Marketing Strategy for schools can be complex and intimidating. This article is designed as a resource for you to return to over and over again. These are the same tactics that we use to assist our education clients with their digital enrollment strategies.
A Different Angle on Creating Sales Content
The most effective sales content addresses what your customers care about, not what you care to tell them about. Good content that moves the sales needle doesn’t just inform, it builds trust…and nothing builds trust more than honesty.
Digital Marketing Blueprint, When all You Need is the Plan
We offer a Digital Marketing Blueprint service where we design the strategy for your staff to follow under our guidance. See the end of the article to learn more.
What is a Lead Magnet?
Lead magnets are irresistible “bribes” that a prospect would find so compelling, that they would exchange their precious contact information to download it. It might be an eBook, or a guide, or access to a private series of videos.
5 Reasons Your Marketing Agency Lost that New Car Smell
Is your Digital Agency doing all it can, or just what’s in the contract?
The answer is…you have no idea. Unless you undergo a marketing audit, or talk with someone else in the industry, you don’t have anything to compare to. What you might have however, is a gut feeling.
Digital Marketing isn’t a Menu, it’s a Strategy
Search rankings effect traffic. Visitor engagement influence search rankings. Social media traffic signals search engines. Content influences search and visitor engagement. Reviews effect conversions. Your website architecture effects your sites “stickiness”. And your calls-to-action affects your enrollment pipeline.
How Do I Choose the Best Domain Name?
Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.
My Self-Serving List of Digital Marketing Articles that I Wrote – (2016 Edition)
Anyone can find good advice when they need it. The Internet is full of it. In fact I Googled “good advice” and came up with 46,800,000 search results. You know what’s missing? “Bad advice”. Who knew it was in short supply? Luckily I have some for you. This one got a lot of traffic. I guess people just can’t get enough bad advice.
Make 404 Error Pages Work for You
Getting Lost Doesn’t Have to be Boring! You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!
