We know from years of experience working exclusively with schools what works, and what doesn’t. We have a full suite of al-la-cart school support services, but we’ve boiled them down to two structured programs that are virtually risk-free.
Our Digital Marketing Blueprint, which is our stand-alone analysis and strategy service, and our Core Essentials Marketing Package which is where we manage some, or all of your digital marketing operations. Both services are essentially risk-free as there are no long-term contracts for either:
This is our stand-alone action plan for any school looking to invest in a solid marketing strategy before risking their marketing budget on arbitrary tactics. Taking a “strategy-first” approach saves time and money by starting with an integrated plan based on solid research and years of experience. This package consists of 7 key components.
Our special pricing for schools and our satisfaction guarantee makes our Digital Marketing Blueprint for Schools virtually risk-free. (see this 4-minute video)
Component 1 | Marketing Persona Development
Marketing Persona Development
Component 2 | Detailed Competing schools analysis
Detailed Competing schools analysis
Component 3 | Website Messaging Recommendations
Website Messaging Recommendations
Component 4 | Technical & Aesthetic Website Analysis
Technical & Aesthetic Website Analysis
Component 5 | Google Budget Recommendations
Google Budget Recommendations
Component 6 | Social Media Budget Recommendations
Social Media Budget Recommendations
Component 7 | Strategic Marketing Recommendations
Strategic Marketing Recommendations
We've designed a “done for you” program consisting of what we deem essential marketing strategies for schools. We call it our Core Essentials Package, and it is our foundational program that covers all the essential components of an effective school marketing plan. Then we baked in 5 hrs. of discretionary services each month to make sure we can cover you for any contingency. This package consists of 7 key components.
This package is designed to increase brand awareness through search and social strategies and then convert that traffic into enrollment inquiries. This is our affordable, fully managed program where we take care of everything for you.
Component 1 | Google Search Advertising
Google Search Advertising
Component 2 | Display Advertising & Retargeting
Display Advertising & Retargeting
Component 3 | Social Media Advertising
Social Media Advertising
Component 4 | Social Media Publishing (Optional)
Social Media Publishing (Optional)
Component 5 | Online Directory Management
Online Directory Management
Component 6 | Full Reporting & Analysis
Full Reporting & Analysis
Component 7 | Discretionary Services
We’re known for our strategic and affordable school marketing packages, but here is a Deconstructed look at what goes into our core packages and some of our advanced strategies:
We’ll manage everything from the research and projections, to all the creative work & active campaign management and reporting.
When it comes to school marketing strategies, we rely on proven methods that have a track record of delivering solid results. Our approach isn't just about throwing ideas out there; it's rooted in thorough research and analysis, ensuring we're building on past successes.
We take a deep dive into past campaigns, figuring out what worked best and how we can adapt those successful elements. Our strategies are tailor-made, reflecting your school's unique identity and goals. Our team meticulously analyzes budgets to ensure optimal spending. We go beyond just tracking expenses – we forecast where your investments will yield the best results. It's about making every penny count toward your school's growth and success.
Starting from scratch: We'll design a website that reflects the essence of your school by incorporating your unique vision into every pixel. If you already have a site but need a boost, we'll fine-tune it to enhance user experience and functionality that resonates with the ideal families that you are looking to enroll.
Landing Page Strategies: Not all schools need a new website, sometimes we recommend a landing page strategy that works alongside your existing website. These pages are tailored to resonate with your audience, encouraging them to explore further and engage with your school.
Content Creation: We don't just stop at design. Our team dives deep into content creation, ensuring your website communicates your message effectively. From engaging copy to compelling visuals, we’ll make sure your schools’ content shines.
Our Work: We offer both 100% custom designs, as well as our gallery of pre-designed website frameworks that are designed to speed up delivery and save you money. You can browse some of our school website designs here.
Our branding and messaging services are a complete toolbox for your school's identity. We're not just about creating a logo, we craft messages that resonate with the families you need to attract, and create a visual identity that is as unique as your school.
These packages come with detailed documentation, serving as your guidebook to maintain a consistent and impactful brand presence across every platform, ensuring your school's message remains clear and compelling.
Establishing a cohesive brand identity is the first step to endearing your school to your community. You can learn more about our branding and messaging packages, and even see an actual Brand Guideline sample.
In the realm of social media services, think of our comprehensive package as the conductor's baton for your school's online presence. We orchestrate a symphony of strategies to ensure your social channels resonate with your audience.
Like all our school marketing strategies, we start with solid research to forecast projected results. Understanding your families’ preferences and predicting trends is the basis for the creative direction that best resonates with the families that would be the best match for your school.
This symphony of services isn't about going through the motions and just playing the notes; it's about conducting a coordinated strategy that captivates your audience and leaves a lasting impression.
We start with meticulous keyword research that is based on your school’s strengths and your family’s needs. We use Google’s own data on search volume and click-through rate to strategically derive our core keyword strategy.
But that's just the beginning. We don't stop at keywords; we sculpt ad campaigns that echo the conversations we've had in our onboarding meetings with you. We delve deep into understanding your target market, and armed with that insight, we craft ads that feel like a direct conversation with those prospective students and parents. These ads aren't just catchy lines; they're strategic conversations designed to resonate with your audience on Google's digital stage.
We don't hit 'publish' and walk away. We're constantly fine-tuning these campaigns, adjusting the narrative and strategies based on real-time feedback. So, every click, every engagement becomes a step closer to your school's success. Here’s a little more info on our Google Advertising for schools.
Families who are actively searching for a school in your area are somewhat pre-qualified simply because THEY initiated the search. It’s imperative that you show up on the top of Googles’ search results. If you don’t, other school choices will.
Technical optimization is our forte. We dive into the nitty-gritty of your website's backend, fine-tuning everything from meta-tags to site speed, making sure Google's algorithms love what they see. But we don't stop there. We're wordsmiths too – crafting content that not only speaks volumes about your school but also uses the right keywords to help elevate your ranking in those all-important Google searches.
It's not just about climbing the ranks; it's about staying there. That's why our approach is all about continuous improvement. We monitor, analyze, and adapt our strategies to ensure your school maintains a prominent position in the competitive world of search engines. After all, being on the first page of Google search results isn't just about visibility; it's about being the go-to choose for prospective students and parents looking for a school like yours.
Face it, most schools are strapped for resources. Everyone wears multiple hats, and at most schools, enrollment is someone’s part-time job. “Speed to lead” is essential, and if your enrollment person can’t service that family real-time, or get back within the hour, that lead becomes stale very quickly.
Enrollment support is more than just handling inquiries; it's about ensuring every interaction becomes a steppingstone toward a successful enrollment. Our Virtual Enrollment Team isn't just a reception desk; they're skilled professionals equipped to engage and qualify prospective families, guiding them through the enrollment journey seamlessly.
We believe in a collaborative approach. Our team seamlessly integrates with yours, working hand-in-hand to ensure every interaction, every conversation, is a step closer to boosting your school's enrollment numbers. After all, it's not just about fielding inquiries; it's about nurturing relationships that lead to a thriving school community. Learn more about our School Enrollment Services.
From dynamic email campaigns that engage and convert, to lead nurturing that fosters relationships with prospective families, we've got a comprehensive arsenal of tools at our disposal.
But wait, there's more. We're not stopping at conventional methods. Chatbot implementation? Absolutely. We're diving into the world of AI-powered interaction to streamline communication and enhance user experience. Plus, let's talk about visuals. Our graphics work isn't just about making things look pretty; it's about creating impactful visuals that resonate with your audience.
The key here is versatility. We're not limited to one-size-fits-all strategies. We tailor our approach to suit your school's unique needs and goals. So, whether it's about harnessing the power of emails, nurturing leads, implementing cutting-edge tech, or creating eye-catching graphics, our goal remains the same – to elevate your school's presence and success in ways you might not have even imagined.
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