We know from years of experience working exclusively with schools what works, and what doesn’t. We have a full suite of al-la-cart school support services, but we’ve boiled them down to two structured programs that are virtually risk-free.
Our Digital Marketing Blueprint, which is our stand-alone analysis and strategy service, and our Core Essentials Marketing Package which is where we manage some, or all of your digital marketing operations. Both services are essentially risk-free as there are no long-term contracts for either:
This is our stand-alone action plan for any school looking to invest in a solid marketing strategy before risking their marketing budget on arbitrary tactics. Taking a “strategy-first” approach saves time and money by starting with an integrated plan based on solid research and years of experience. This package consists of 7 key components.
Our special pricing for schools and our satisfaction guarantee makes our Digital Marketing Blueprint for Schools virtually risk-free. (see this 4-minute video)
Component 1 | Marketing Persona Development
Marketing Persona Development
Component 2 | Detailed Competing schools analysis
Detailed Competing schools analysis
Component 3 | Website Messaging Recommendations
Website Messaging Recommendations
Component 4 | Technical & Aesthetic Website Analysis
Technical & Aesthetic Website Analysis
Component 5 | Google Budget Recommendations
Google Budget Recommendations
Component 6 | Social Media Budget Recommendations
Social Media Budget Recommendations
Component 7 | Strategic Marketing Recommendations
Strategic Marketing Recommendations
We've designed a “done for you” program consisting of what we deem essential marketing strategies for schools. We call it our Core Essentials Package package, and it is our foundational program that covers all the essential components of an effective school marketing plan. Then we baked in 5 hrs. of discretionary services each month to make sure we can cover you for any contingency. This package consists of 7 key components.
This package is designed to increase brand awareness through search and social strategies and then convert that traffic into enrollment inquiries. This is our affordable, fully managed program where we take care of everything for you.
Component 1 | Google Search Advertising
Google Search Advertising
Component 2 | Display Advertising & Retargeting
Display Advertising & Retargeting
Component 3 | Social Media Advertising
Social Media Advertising
Component 4 | Social Media Publishing (Optional)
Social Media Publishing (Optional)
Component 5 | Online Directory Management
Online Directory Management
Component 6 | Full Reporting & Analysis
Full Reporting & Analysis
Component 7 | Discretionary Services
We’re known for our strategic and affordable school marketing packages, but here is a Deconstructed look at what goes into our core packages and some of our advanced strategies:
Proven school marketing strategies with a track record of results, all our strategies will include budget analysis and projections.
We can build your school website from scratch, or work with your existing site. We can build landing pages, provide content & technical support.
Our branding packages cover everything from messaging & visual identity, to logo design, and always include full documentation.
Our full-service social media package includes everything from market research & projections to advertising, publishing & reporting.
We’ll manage everything from the research and projections, to all the creative work & active campaign management and reporting.
We’ll take care of the technical optimization of your school website and even produce optimized content for higher Google rankings.
Our Virtual Enrollment Team can field and vet all inquires from qualified families. We can even support your team with training & coaching.
Email campaigns, lead nurturing, chatbot implementation, even graphics work. Don’t underestimate the many ways we can help.
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