Introducing the Digital Marketing Blueprint

Our Expertise… Your Resources

You want to take control over your own marketing, but you don’t know where to begin? Maybe you had a false start or two, and you can’t afford another?

If you’ve got the people…we’ve got the plan. Our Digital Marketing Blueprint service is designed for schools and businesses who have the resources to manage their own marketing, but just need some guidance.

We will analyze your web-presence, make suggestions for improvement, and most importantly, provide a series of strategic marketing tactics that are designed to work with each other. Each Tactic will include a Description, Strategic Advantages, the actual Strategy, and appropriate advertising budget recommendations.

This is a Risk-Free Service

We are so confident in the value of this Digital Marketing Blueprint, that if you don’t get full value from it, tell us what you think it’s worth, and we’ll refund the rest!

If you decide to engage us in our full PartnerPlus program within 90-days of reviewing the Blueprint, we will waive your entire set-up fee.

The Blueprint consists of 3 sections:

#1: Situational Analysis:

• Discovery Session (document current web “assets” such as social media properties, etc.)
• Google Search Trends Analysis (over a minimum of 36-months)
• Online Competitor Analysis (how you rate next to other schools or businesses in your area)
• Persona Research and Profiling, (What makes your ideal customer tick)

#2: Detailed Website Analysis:

• Technical Deep-Dive of your website (with dedicated detailed report)
• Eye-Tracking Analysis (predictively tracks eye movements of visitors on specific web pages)
• Critique of website messaging
• Documented observations, insights and suggestions

#3: Integrated Digital Marketing Strategy

• Strategy Overview (Including suggestions and examples, as appropriate)
• Tactical Roll-up (List of all potential tactics at a glance)
• Tactical Details (Descriptions, Advantages, Strategy, Associated costs – if any)
• Budget Analysis for any associated paid advertising

We don’t just dump a document on you, we include a one-on-one debrief and consultation where we will answer all your questions and make additional suggestions.