Families who are searching for a school are terrific leads simply because they were the ones searching for a school, the school wasn’t searching for the family. If you don’t show up when those families are searching, your competing schools will.
We recommend a very powerful combination of Google search advertising and Display advertising. These two technologies are designed to work together to give your school maximum visibility to the very families who are considering a school like yours, at exactly the time they are most interested.
Google ads management for schools is one of our most successful strategies and has been an area of expertise for us since 2004.
We do not run this out of your Google platform, we run this on our bid management platform, which allows us to run simultaneously on Google, Yahoo & Bing from a single budget. Our platform tracks which keyword phrases resulted in a positive call to action; like a phone call, email, or submitted form. It collects this data, and over time reallocates the budget to spend it on the phrases that have a track record of actually resulting in real leads…not just visits.
Live Demo: Want to see an actual school marketing campaign in action? Just ask and we will take you on a tour of LIVE Google Ads campaign from a current school we are managing.
When a parent or student visits your website, regardless of the means (SEO, Google Ads, email, or directly through a browser) we can “tag” them so as they go about their business visiting other websites over the following hours, days or weeks, they are repeatedly exposed to your message and incentivized to click through to your website.
Digital display advertising offers several key advantages. Firstly, it engages audiences with visually appealing content, enhancing memorability. Additionally, it significantly contributes to brand awareness and visibility. The ability to target specific demographics ensures higher chances of conversions. Real-time tracking provides valuable insights for optimization. Overall, display advertising is a potent tool for effective and measurable marketing efforts.
We will design the artwork for multiple themes in multiple dimensions to ensure your display ads have the greatest opportunity to reach the families with the highest likelihood of being interested in your school. You will be able to monitor your leads right alongside the Google ads we are managing for you in the very same reporting console.
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