How to increase school enrollment by connecting SEO, paid ads, and social media into one funnel instead of three separate campaigns. See how it works.
Learn how to choose blog and website images that actually connect with families, not generic stock photos. Practical tips and real examples inside.
Learn what to ask, what red flags to avoid, and what your school can handle in-house before hiring an SEO consultant. Get the full guide.
A school open house can be one of the most important moments in a family’s decision-making process.
How much is your website domain name worth? I don’t mean in how much would someone pay you for it, I mean what is it worth to your company? Think of all the investment your company has made over the years...
Not sure who should write your school's website copy or how to make it work? This guide covers your options and the rules that make copy convert.
I’ve been managing creative people for a long time. As it turns out, I’m a better Art Director than I am an artist. But one thing I do very well, is observe. And the thing I like observing the most are design trends. In particular, website design trends.
First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.
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