Practical enrollment marketing ideas for charter, private and public schools, from the team doing the work.
How Email Marketing Moves Families From Inquiry to Enrollment How Email Marketing Moves Families From Inquiry to Enrollment A family fills out your inquiry form. Then nothing happens for two weeks. By the time someone follows up, they have already toured another school. Email marketing is how you cl
School Web Development: What to Expect and How to Get It Right School Web Development: What to Expect and How to Get It Right Your school website is not a brochure. It is the first place a family goes after hearing about your school, and it is often where they decide whether to take the next step. A
Wondering what school website marketing costs? Get a transparent, plain-English breakdown of SEO, PPC, web design, and more—built for
schools.
Not all marketing agencies understand schools. Learn what to look for when choosing a digital marketing agency that can actually grow your
enrollment.
Discover why schools are losing enrollment to competitors and how digital marketing for schools can help you attract more families and grow
your numbers.
How to increase school enrollment by connecting SEO, paid ads, and social media into one funnel instead of three separate campaigns. See how
it works.
Learn how to choose blog and website images that actually connect with families, not generic stock photos. Practical tips and real examples
inside.
Learn what to ask, what red flags to avoid, and what your school can handle in-house before hiring an SEO consultant. Get the full guide.
A school open house can be one of the most important moments in a family’s decision-making process.
How much is your website domain name worth? I don’t mean in how much would someone pay you for it, I mean what is it worth to your company? Think of all the investment your company has made over the years...
Not sure who should write your school's website copy or how to make it work? This guide covers your options and the rules that make copy
convert.
I’ve been managing creative people for a long time. As it turns out, I’m a better Art Director than I am an artist. But one thing I do very well, is observe. And the thing I like observing the most are design trends. In particular, website design trends.
First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.
Charter schools compete for enrollment in a way that district schools simply do not have to.
I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.
Kreative Webworks launches an LLM Information Page to guide Large Language Models in representing schools and businesses accurately through
structured, authoritative data.
Are you struggling to get decent returns from your email campaigns? You hear every marketer and read every blog talking about the <em>amazing</em>
potential email campaigns can have for your school.
Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?
Are you constantly adding new content to your school's website? Good! Google loves fresh new content…but they love quality over
quantity even more. .
How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.
Digital Marketing Strategies to make your boss look like a Genius
<br /><br />The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.
Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again. School
Marketing is an investment in time and money, and you MUST get a return on that investment.
Your school paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better
that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when
it’s time to pull the plug? Glad you asked.
Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Here's a tip...Answer the phone!
I was just looking for a way to simplify our <strong>Marketing Automation </strong>strategy to a new school that we're working with, and it accidentally turned into this blog post . That was easy....
Newer technologies, and the skyrocketing acceptance of Live Chat as a preferred communication medium has transformed “chatting” into a viable replacement for web-forms and phone calls.
Your Website is the Hub of all your online marketing activity, it’s even a destination for offline marketing. Sooner or later every parent or student that you successfully target will eventually wind up on your website.
As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.
Designing a Digital Marketing Strategy for schools can be complex and intimidating. This article is designed as a resource for you to return to over and over again. These are the same tactics that we use to assist our education clients with their digital enrollment strategies.
Fun Fact: the term “the fold” came from the way newspapers were displayed out on the street, with all the headlines in view to entice passersby’s to pick up the paper. If it looked interesting enough, people might pick up the paper and buy it.
If you haven’t heard yet, Google is removing the paid search listings from the right side of the search results. That will cause a supply and demand situation driving the cost of clicks through the roof. Not so fast….
So if you’re a business owner, somewhere along the line you have to consider what it takes to generate leads from your website. That means that you need to make some decisions. You will either have to do something yourself, have your staff do something, or hire a third-party to help.
We do the online marketing for a lot of businesses so we get an unusual view of what’s actually going on. Since we monitor the traffic sources for each or our clients, I can tell you that you’d be surprised at how many “branded keywords” (variations of the company name) are actually being searched.
Paid advertising is the fastest way to generate leads. Period. The issue is that it doesn’t happen by itself, and it doesn’t happen for free.
OK Captain Obvious, you created your <a href="/digital-marketing-trends-for-schools/" target="_blank">Buyer Personas</a> and know exactly who you are targeting. You wrote some killer copy for your website, created a great offer and have your Calls To Action ready to go. But something’s missing…
I asked my Web Presence Manger, Geoff to put together an easy to follow step-by-step tutorial of how you as a business owner or marketing manager can get true actionable data to make crucial marketing decisions...
So, your offer is so irresistible that once a consumer glances at your landing page they are helpless to do anything but submit to your will. After all, they probably haven’t been exposed to any advertising all day.
One of our fans found an animated video we created just a few short years ago. That’s just a few years ago in people time…in Internet time, it was the equivalent of decades ago.
Get a free WebScan™ website audit, with a one-on-one review of your results.
Book a free consultation with our team. We’ll look at how families find your school today, where you’re losing them, and what we’d do first.
Tell us about your school
Your programs, your enrollment goals and what you’ve tried so far.
We review your marketing
Your website, search visibility, ads and reviews, compared with schools competing for the same families.
You get a clear plan
Specific opportunities to grow enrollment, whether or not you work with us.
You’ll talk with Larry Barnaby
Director of Marketing and Principal, Kreative Webworks
Prefer to talk now?
(949) 276-6063Rather pick a time?
Book a time with LarryIt takes under a minute. No obligation.
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