Social media management for schools
Kreative Webworks provides social media management for schools: paid social advertising on Facebook, Instagram, LinkedIn, YouTube and TikTok, plus custom content and publishing. It’s built for charter, private, public and trade schools that want an active, consistent presence that engages families, connects their community and supports enrollment.
- Paid social advertising
- Social media publishing
- Custom content and a monthly calendar
- A dedicated success manager
School social media management that grows your community
Parents and students expect your school to have an active, engaging presence on social media.
Keeping up with fresh content, advertising and engagement takes time most school teams don’t have. That’s where we come in: strategic social media management that keeps your school visible, consistent and connected with the families you want to reach.
Social media works harder when it’s connected to the rest of your marketing, so we plan it alongside search and advertising. Our guide to increasing school enrollment by combining SEO, paid ads and social media explains how the pieces fit together.
How our school social media management services work
Social media management takes more than having a Facebook page.
It takes a strategy tailored to your school, creativity, quality content and clear goals. We offer advertising and publishing programs that work on their own or together, and we’ll give you a recommended budget plan with performance projections before you commit.
Advertising reaches new families who don’t know your school yet. Publishing keeps current and prospective families engaged with what’s happening on campus. Both work best when they point to a website built to turn interest into inquiries, like the ones from our school website design services.
Social media advertising for schools
Your dedicated success manager designs your ads, manages your enrollment funnel, tracks results and walks you through the reports in scheduled meetings.
Need support with retargeting and paid social? Tracking and remarketing keep your school in front of families who have already visited your site. For search ads on Google, YouTube and Bing, see our paid advertising management for schools.
Book a free consultationWhat’s included
- Paid ads creation and management for Facebook, Instagram, LinkedIn, YouTube and TikTok
- Dedicated success manager
- Monthly personal consultations
- Social media optimization
- Persona development
- Tracking and remarketing
- Audience insights and reports
- Phone and email support
- Messenger automation setup and management
Social media publishing and content creation
Build awareness with consistent posting that grows your following and keeps families engaged.
Our team creates and publishes custom content for your school. Many schools simply give us direction and rely on us for the imagery and captions.
A monthly content calendar keeps posting consistent, and draft post collaboration lets you shape posts before they go out. Posts stay on-brand, which is easier when your school has clear brand guidelines from our school branding services. Social media is also a natural way to promote a school open house and boost attendance.
What’s included
- Publishing to Facebook, Instagram, Google Business Profile, LinkedIn and X (Twitter)
- Dedicated success manager
- Monthly personal consultations
- Social media optimization
- Custom content creation
- Monthly content calendar
- Industry and general-interest post subscriptions
- Monthly holiday posts
- Audience insights and reports
- Draft post collaboration
- Phone and email support
Ready to build a stronger social media presence?
Let’s talk about your school, your families and your goals, and map out a social media plan that fits.
Albert Einstein Academies, the charter school quoted here, reached full enrollment with a waitlist. Read how in the Albert Einstein Academies case study (PDF).
Book a free consultationWe absolutely love working with our team at Kreative Webworks! … The team has been open and flexible in exploring various marketing strategies tailored to our needs as a charter school. We wouldn’t have been able to connect with our community as effectively without Kreative’s expertise and support!
School social media management FAQ
Something else on your mind? Call us at (949) 276-6063.
What does social media management for schools include?
We offer two programs that work on their own or together. Advertising covers paid ad creation and management, persona development, tracking and remarketing, and Messenger automation. Publishing covers custom content, a monthly content calendar and posting to your school’s profiles. Both include a dedicated success manager, monthly personal consultations, audience insights and reports, and phone and email support.
Which social media platforms do you manage for schools?
For advertising, we create and manage paid ads on Facebook, Instagram, LinkedIn, YouTube and TikTok. For publishing, we post to Facebook, Instagram, Google Business Profile, LinkedIn and X (Twitter). We recommend the mix of platforms that fits your school, your families and your enrollment goals rather than spreading your effort everywhere at once.
Does our school have to create its own social media content?
No. Our team creates and publishes custom content for your school, including the imagery and captions. Many schools simply give us direction and leave the rest to us. A monthly content calendar keeps posting consistent, and draft post collaboration means you can review and shape posts before they are published.
Where can schools get support for retargeting and paid social?
Our social media advertising program covers it. Your dedicated success manager designs your ads, manages your enrollment funnel, sets up tracking and remarketing to reach families who have already visited your site, and reviews the results with you in scheduled meetings. Schools that also want Google search ads can add our paid advertising management.
How much should a school budget for social media advertising?
It depends on your enrollment goals, your market and which programs you choose. Before you commit, we give you a recommended budget plan with performance projections, so you can see what to expect. Book a free consultation and we’ll talk through your goals and put together a plan that fits your school.
