School marketing consulting services
Our school marketing consulting services are for schools that run their marketing in house but want expert guidance. The Consulting Essentials Package pairs one-on-one consulting with the essential monthly services most schools don’t have the time or expertise to handle: local presence, data monitoring and website optimization.
What’s included each month
- One-on-one consulting hours
- Local presence and reviews monitoring
- Analytics, site health and downtime monitoring
- User behavior and eye tracking reports
A digital marketing consultant for your school’s in-house team
“When you know better… you do better.”
This package is for schools that want ongoing, affordable consulting on enrollment marketing, conversion design and the technical upkeep of their website.
It bundles one-on-one consulting with the monthly services schools often let slide. Your staff keep doing the work; we check the strategy, explain the data in plain language and keep the technical basics covered. We’ll tailor the package to your school in a free consultation.
Because we’ve specialized in school enrollment strategies since 2011, our consultants already understand enrollment cycles and how parents choose a school. If you’re weighing up outside help, read what it’s like working with a school marketing agency and our guide on how to choose the right digital marketing agency for your school.
What our school marketing consultants deliver each month
Five components, delivered every month.
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Component 1
One-on-one consulting
Ask us anything within our expertise: Should we be doing more on Facebook? Why aren’t we ranking on Google? What do our analytics actually mean?
You get a monthly bank of consulting hours, and unused hours roll over until a set cap is reached. Hiring for search help? Our guide to hiring an SEO consultant for your school covers what to look for.
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Component 2
Local presence
- Directory management: we create and maintain your profiles on more than 30 major directories, search engines and apps, which provide links, traffic and trust signals.
- Reviews monitoring: we alert you when a parent posts a review on a monitored platform, so you can respond. 90% of consumers check online reviews before they buy. Want more reviews, too? See review management for schools.
- Competitor analysis (quarterly): how you compare with three competitors or best-in-class sites on SEO, social media, website build, paid search and local presence, reviewed with you on request.
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Component 3
Critical data monitoring
- Google Analytics 4 and Looker Studio: Analytics set up with filters for accurate data, a Looker Studio dashboard and a custom monthly analysis report.
- Website health monitoring: regular audits for broken links, typos, slow pages and other issues, with direct access to the reports and our advice.
- Website downtime monitoring: an alert whenever your site is down for more than 5 minutes.
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Component 4
User optimization
- User behavior reporting: heatmaps, scroll maps and randomly recorded session videos that show where visitors leave the journey.
- Eye tracking reports: AI-powered visual design audits that grade the strengths and weaknesses of your key pages, so they convert better. It’s the same thinking behind our conversion-focused school website design.
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Component 5
Perks
- Insider’s Club: a monthly resource, such as a policy template, testimonial template, content calendar, eBook or guide.
- Preferred fees: discounted rates on our hourly and project-based services.
Seamless upgrades when you’re ready for more
The Consulting Essentials Package is the foundation for all of our other programs, so when you’re ready to do more, upgrading is easy and driven by your data.
See our Core Essentials Package, our school marketing strategies or all services and packages.
I particularly appreciate their ability to break down and explain the data in a way that was understandable to everyone on our team, including those previously unfamiliar with web development or marketing.
Consulting questions, answered
Something else on your mind? Call us at (949) 276-6063.
What does a school marketing consultant do?
A school marketing consultant gives your team expert guidance without taking over the work. In our Consulting Essentials Package, that means one-on-one consulting hours for questions about social media, search rankings or analytics, plus monthly services such as directory management, reviews monitoring, analytics reporting, website health checks and user behavior reports that show where families drop off.
Who is the Consulting Essentials Package for?
It’s for schools that run their marketing in house and want ongoing, affordable consulting on enrollment marketing, conversion design and the technical upkeep of their website. It suits teams that have people to carry out the work but need a partner to check the strategy, explain the data and cover the monthly tasks that often slip.
What is the difference between consulting and the Core Essentials Program?
With consulting, your team does the marketing and we advise, monitor and report. With the Core Essentials Program, we run the essentials for you, including search, display and social advertising, for one fixed monthly fee. The Consulting Essentials Package is the foundation for all of our other programs, so upgrading later is easy and driven by your data.
Can you be a digital marketing consultant for a private school?
Yes. We work with private and independent schools, as well as charter schools, public schools and districts, and trade and vocational schools. Consulting suits many private schools with a small in-house marketing or admissions team, because the package adds expert advice, monitoring and reporting alongside the staff you already have.
How do we get started with school marketing consulting?
Start with a free consultation. We’ll talk through your enrollment goals and current marketing, then tailor the Consulting Essentials Package to your school. No long-term contracts are required, and you can cancel at any time with 30 days’ notice. Call us at (949) 276-6063 or use the consultation form on this page.
