7 Email Marketing Tips Your School Should Know
Are you struggling to get decent returns from your email campaigns? You hear every marketer and read every blog talking about the amazing potential email campaigns can have for your school.
How much should a School Budget for Marketing?
Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?
Should I Outsource Marketing, or do it In-house?
Many schools and businesses have the resources to manage their own marketing programs, but don’t have the expertise to formulate a Digital Marketing Plan. We are launching a new program where we create the strategy for your team.
13 SEO Things You Can (Sort of) Do Yourself
So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.
Challenge accepted…
Local Listings for Local Schools and Businesses
I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.
Clean Your School Website's Cruft and Rank Higher in Google
Are you constantly adding new content to your school's website? Good! Google loves fresh new content…but they love quality over quantity even more. .
Difference Between Search and Social Traffic?
Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.
Best Practices for Hiring SEO Consultants
Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.
The Worst Marketing Advice I Ever Got
Be Different…Just Like Everyone Else
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
5 Things You Don’t Know That Affect Your Search Rankings
Google has over 200 different factors that determine where your school's website ranks in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important.
How Much Does a Website Cost?
How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.
PPC Strategies With a Limited Budget
Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However, it’s not without limitations and risks.
How Much Does NOT Marketing Cost?
This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.
5 Ways to Convince Your Boss You Don’t Suck at Marketing
Digital Marketing Strategies to make your boss look like a Genius
The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.
How Much Does Digital Marketing Cost?
First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.
How do I start my Digital Marketing Plan?
Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again. School Marketing is an investment in time and money, and you MUST get a return on that investment.
5 Signs Your School Needs a Website Update
Your school paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked.
Keyword Reports are for Fools and Insomniacs
The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.
