This is the actual Blueprint sample I used during the demonstration. Note that this is an artificially enhanced version where I added several services and reports that did not appear on the original blueprint that was delivered to this client. These were added for demonstration purposes.
Please consider this just an outline to create your own version to suite your own needs and presentation style. Don’t feel compelled to do exactly what I did, use my descriptions, or use the same tools that I used. It’s more important that you understand the concept of the “Foot in the door” offer and produce something of value to support it. It’s also imperative that you are comfortable delivering this to a client consistent with your own style.
This is a collection of some of the pertinent slides from my presentation. I only included the ones that stand on their own without my narrative.
There are many different resources available for building a Buyer Persona. This particular one that I found (I did not create it) is perfect for designing your own list of questions. I highly recommend that you create your own based on your vertical market, or unique to your client.
This is a simple form to collect the basic information needed to run the various tests and reports that go into the Blueprint.
This is our internal documentation on how to create a Blueprint. It is based on the tools that we use, and probably has more detail than is necessary.