We have two programs, our Digital Marketing Blueprint, which is our stand-alone analysis and strategy service, and our Managed Services Program, which is where we manage some, or all of your digital marketing operations.
For businesses there is a one-time investment of $4400, and it’s worth every penny. However, for schools, we offer a very steep educational discount where the investment is only $3900. We may charge more for Dual language schools, or schools with more than 2 or 3 parent profiles, simply because there are more demographics to consider.
It takes about 10 business days, and we will need you to participate in the initial discovery session, and again when we review it with you and your team.
Guaranteed: If you don’t think it’s worth what you paid, tell us what you think it’s worth, and we will refund the rest. This guarantee will be in writing.
Rollover Option: The Blueprint is designed as a stand-alone service that you are free to use in conjunction with your own internal marketing team, or with any third-party of your choice. However, if you choose to engage us in our managed services program, we will waive all of our strategy set-up fees.
Now that you have your full suite of strategies in place, we can help you execute some, or all of them. Some of our clients want us to take over everything, while others just want us to do the heavy lifting and technical work. We’re flexible and will operate within your parameters.
Our Pricing Philosophy: We know from experience that there are certain core elements that go into every marketing program. Because these are essential and specific components, we've packaged them and “baked” them into our Core Essentials program where we are able to deliver and manage them for a fixed fee.
We know from experience that there is a lot more to enrollment marketing than just driving traffic to a school website. We pride ourselves on being flexible, which is why we've baked in at least 5 hrs. of discretionary services each month by default. This is a flexible “bucket of time” that we can draw from to do the things that aren’t necessarily on the menu, but need to be done.
We’ve been working almost exclusively with charter schools and private schools since 2011. We’ve already made the mistakes, so you don’t have to.
We know what works and what doesn’t, and we lean on that experience to create affordable strategies with a proven track record of success. It’s that experience that gives you the competitive advantage. We don’t have to learn about school marketing on the job, that is what we do.
Most of all, we are a strategy first organization. Before we spend our time or your money on anything, we thoroughly plan it out. Everything from website designs to social media campaigns are based on specific “buyer personas” that represent your ideal families. In fact, we are the original creators of the “Digital Marketing Blueprint for Schools”.
We don’t require long-term commitments from our clients. We typically start with a 6-month program, but we will not hold you hostage if you don’t believe you are getting value from our services. You may cancel anytime with a minimum of 14-days’ notice. We only ask that you participate in a brief exit interview so that we might use your experience to improve our processes.
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