Core Essentials Program

Google ads management for schools is one of our most successful strategies and has been an area of expertise for us since 2004.

• Smart Technology: Our platform tracks which keyword phrases resulted in a positive call to action; like a phone call, an email, or a submitted form or application. It collects this data and over time reallocates the budget to spend it on the phrases that have a track record of actually resulting in real leads… not just visits.
• Creative Ad Design: We design and write multiple Ad groups using Google's new Responsive Search Ads parameters. This gives us a multitude of different ad configurations which are optimized over time through automated testing.
• Transparent Reporting: You can log on at any time (24/7) and monitor how much you spend, and the results for each and every day the campaign has been running. We can even record the actual phone conversations that are a direct result of the leads that we send you. We get the phone number of every unblocked phone that the calls originate from. Unless otherwise requested, we may listen in on recorded calls on your behalf to make improvements to your campaigns and make suggestions if we spot issues.
• Budget Analysis: Prior to committing your marketing budget to Google, Yahoo and Bing, we do the research to statistically estimate the number of visits you can expect to get for your money. (See the Fees & Budget section for preliminary analysis).

We do not run this out of your Google platform, we run this on our bid management platform, which allows us to run simultaneously on Google, Yahoo & Bing from a single budget. Our platform tracks which keyword phrases resulted in a positive call to action; like a phone call, email, or submitted form. It collects this data, and over time reallocates the budget to spend it on the phrases that have a track record of actually resulting in real leads…not just visits.  

Live Demo: Want to see an actual school marketing campaign in action? Just ask and we will take you on a tour of LIVE Google Ads campaign from a current school we are managing.  

When a parent or student visits your website, regardless of the means (SEO, Pay-Per-Click marketing, email, or directly through a browser) we can “tag” them so as they go about their business visiting other websites over the following hours, days or weeks, they are repeatedly exposed to your message and incentivized to click through to your website.

We will design the artwork for multiple themes in multiple dimensions. We typically design about 5 ad variations in 5 different dimensions (approximately 25 ads total). We launch this concurrent with the PPC campaign.

We have designed a suite of Social Media Advertising strategies that are designed to work together to maximize brand awareness of your school and drive actionable leads to follow-up with. We will recommend a specific strategy based on several of the tactics listed below:

• Strategy 1: Remarketing
• Strategy 2: In-Network Lead Form
• Strategy 3: Downloadable PDFs or  eBooks (optional)
• Strategy 4: Event Responses
• Strategy 5: Landing Pages (Optional)
• Strategy 6: Direct Messaging

Your dedicated success manager will design your custom ads, manage your social media sales funnel, track & monitor your results and review audience insights and reports with you during your regularly scheduled meeting. Our program includes: 

• FB, IG, LinkedIn Paid Ads Creation and Management
• Dedicated Success Manager
• Monthly Personal Consultations
• Social Media Optimization
• Persona Development
• Tracking & Remarketing
• Audience Insights & Reports
• Phone & Email Support
• Creation and management of Messenger automation

We create top-of-mind awareness through publishing consistently, growing follower counts, and increasing the number of users seeing and engaging with each post. Our creative team will lead the creation and publishing of custom content for your social channels. You will have the opportunity to contribute, but many of our schools only provide direction and rely on us to license and create imagery and captions. This portion of the program includes:

• Facebook | Instagram | GMB | LinkedIn | Twitter
• Dedicated Success Manager
• Monthly Personal Consultations
• Social Media Optimization
• Custom Content Creation
• Monthly Content Calendar
• Industry Post Subscriptions
• General Interest Post Subscriptions
• Monthly Holiday Posts
• Audience Insights & Reports
• Draft Post Collaboration
• Phone & Email Support

Directories are essential for local businesses, and schools are local businesses. They are a source of links, traffic, and trust. Search engines use them for validation, and people use them to find what they are looking for. We create and maintain your profile on over 39 top-tier major aggregators, search engines, directories, and the apps that matter most. We will set you up with direct access so that you can monitor our progress. We will also monitor your reviews on each of these directories. This is an ongoing process.

Our comprehensive reports are available 24/7 and are updated in real-time. Although you can access reports on-demand, we will send you monthly reminders to check-in. There is even an option for you to schedule a review with a senior strategist directly from the report. 

We know from experience that there is a lot more to enrollment marketing than just driving traffic to a school website. We pride ourselves on being flexible, which is why we've baked in up to 5 hrs. of discretionary services each month. This might include, but is not limited to:

• Website health monitoring and technical fixes
• Content Management
• Graphic design
• Email campaigns
• Strategic planning
• Coordination with 3rd parties
• Copywriting
• Email marketing
• Consulting on Recruitment or any other marketing