For those of you who don’t know Betty, she is a composite of actual clients we’ve had over the years. In fact, you might actually be Betty.
I pride myself on being a patient person and a good listener, but sometimes I have to question the logic of my own clients. We typically work with professional organizations with professional expectations, yet on rare occasions I find otherwise savvy business people trying to cut costs in the most inappropriate places.
For example, a company website WILL eventually be seen by all of your existing customers, and if you are marketing it properly, by all of your future customers. Is it really a good business decision to hand that responsibility over to a relative or the lowest bidder?
Don’t be a Betty….