The Lighter Side

Betty decides She's a Digital Marketing Expert

Chuck Bankoff - Tuesday, October 18, 2011

Betty isn't an actual client of ours, she's the culmination of several of our clients that have misconceptions of what Digital Marketing, and in particular what Social Media Marketing is all about.

Conceptually search engine marketing is pretty straight forward in terms of how it benefits you. Social Media Marketing? Not so much.

Even in a pretty sophisticated place like Orange County California, we occasionally run into the business man or woman who knows that SMO (Social Media Optimization) is essential to their marketing efforts, but is satisfied that just having a Facebook page or a Twitter account meets the minimum requirement.

Combined with search engine optimization, social media technologies are now the most significant advertising opportunity in recent history. It is the great equalizer...equally available to everyone.  The problem is that it is that it doesn't actually work without a strategic plan.

Betty's plan is a little weak...

Betty Wants a Cheap Website

Chuck Bankoff - Wednesday, October 05, 2011

For those of you who don’t know Betty, she is a composite of actual clients we’ve had over the years. In fact, you might actually be Betty.

I pride myself on being a patient person and a good listener, but sometimes I have to question the logic of my own clients. We typically work with professional organizations with professional expectations, yet on rare occasions I find otherwise savvy business people trying to cut costs in the most inappropriate places.

For example, a company website WILL eventually be seen by all of your existing customers, and if you are marketing it properly, by all of your future customers. Is it really a good business decision to hand that responsibility over to a relative or the lowest bidder?

Don’t be a Betty….

Betty Wants to do SEO Herself...

Chuck Bankoff - Wednesday, October 05, 2011

Who is Betty you might ask? Well in fairness, there is no Betty. She is a culmination of a few of our clients who underestimate the expertise and time commitment it takes to successfully market their business on the Internet.

I recently had a light hearted moment with a client who informed me that he wanted to try a $29.95 per year “do-it-yourself” product to optimize his website on the search engines. Even after informing him that it doesn’t actually optimize anything…that it just submits his site to the search engines and points him to some articles about search engines, he still wants to give it a try.

It’s one of those “you had to be there” moments but it prompted me to take a few minutes and create this animated video recap of our conversation. In fairness, I may have embellished a bit…. But you get the idea.

In fact it prompted me to start a monthly animated Digital Marketing movie series about my observations of things doomed to failure. Become a fan of my Facebook page you can witness my next rant on “do-it-yourself websites”.

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