Observations and Insights

Cheap SEO, Search Engine Optimization Scams

Kreative Webworks - Wednesday, October 22, 2014

Really? SEO for $49 month?

Every so often we all come across something so preposterous that it is just begging to be commented on. With that in mind I bring you...


I’m going out on a limb and toss around a few words like absurd, ridiculous & ludicrous (I already used preposterous).

Let’s use some common sense and take a look at the numbers.

Reading between the lines I can see that Hostmonster (a hosting company) is re-selling the services of some independent SEO “experts”. That means they are taking a portion of the $49. 

To make it worth their while to put out this advertisement, I’m going to guess that Hostmonster is going to take at least $20 of the fee. More than likely they will take something close to 50%. But let’s go with the $20. The remaining $29 month goes into the pocket of the person actually doing the “work”.

Labor rates for quality Search Engine work by a legitimate consultant or firm in the U.S is typically in the neighborhood of $100 hour or more (not $29 per month).

Based on these calculations, that should give you a whopping 18 minutes of attention each month! With that kind of windfall, they’ll probably throw in a bunch of extras as well.

I contend that legitimate SEO factors in:

  • Keyword Research
  • On-site technical factors
  • Meta-Tag development
  • Website Architecture & load time
  • Content creation
  • External link earning
  • Citation development
  • Social Media syndication & engagement

How much of that do you think is going to get done in your 18-minute allotment each month? Here’s a SlideShare presentation that I use to put things into perspective: http://bit.ly/Adaptive-SEO

Let’s be fair now… after all, they do lay out precisely what they are going to do for you:

Speaking of Suckers

What will Probably Happen?

Well, not much. But you can expect an upsell to some anemic programs that give them something to report on.

If it sounds too good to be true… well you know how that goes.

For those of you who want to prove me wrong, I left the phone number on their ad. Let me know how it goes….

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