Observations and Insights

5 Ways to Improve Your Social Media Strategy

Chuck Bankoff - Wednesday, October 05, 2011

For some, “Social Media Optimization” is a buzz phrase with no definition. You know that you have to “do” Facebook, or that you have to Blog, but face it; you don’t really have a plan do you? The fact is that everyone is migrating to social media, whether they know it or not. Whenever you go online to see what other people are doing or what they recommend, you are leveraging Social Media whether you know it or not. If you use Social Media for business, why not take full advantage of a population of users that exceeds most major counties?

1. Focus On What Is Important

One of the most important things you can do is listen to what your customers are saying on their social media posts. This will help you gain a better understanding for their needs. Connect with them; see what they are up to. This will help you have a better understanding of what you can do to help them.

2. Personalities and Style Make a BIG Difference

When using social media tools like Facebook or Twitter, the two most dynamic ingredients for success are personality and style. This is often what makes the difference between a post and a viral post. It can also give you more credibility when it comes to being a trusted source in your industry.

3. Implement Good Habits In Your Strategies

Making sure your policies, guidelines and structure matches your company’s size. What may work for a smaller company won’t necessarily work with a large company. You will need to adjust these to fit your needs as your company grows. You will want your team to exhibit qualities that enhance your relationship with customers. Customers value quick, consistent and well-spoken responses and posts.

4. Rules and Regulations?

You will find that having a few rules and guidelines regarding your social media strategies will seem more and more necessary as your company grows. Keep in mind that every situation is different and that your may have to bend the rules when necessary. Trust your team’s intuition; don’t blindly lead wit a book of rules and regulations.

5. Utilize Metrics

In order to effectively manage you social media strategies, you should pay attention to metrics and tie in the social media aspect to you overall business goals. When starting up a brand new project, you should determine what metrics and goals you should set before getting started.

Wondering where to start with Social Media for your business? Let us offer you a Social Media readiness evaluation. We examine your company goals along with your existing assets to determine what is the best media and the best strategy for you.



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