Strategies for Student Enrollment in the Digital Age
by Chuck Bankoff
Traditional marketing no longer works for Charter and Private schools. Direct mail is expensive, and not very targeted. Parents of school aged children no longer listen to traditional radio or use the Yellow Pages. Not only do parents have more choices, they may be looking where you aren’t.
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Why traditional marketing no longer works with parents & students
The elements that make up a cohesive school marketing strategy
What makes a great school website, and what parents look for
The 10 most effective tactics we use in our marketing programs
How marketing automation strategies actually work
How you can obtain a free analysis of your school’s web presence
STOP ENGAGING WITH A WEBSITE IF THE CONTENT OR LAYOUT IS UNATTRACTIVE
INCREASE IN SMARTPHONE INTERNET USAGE BETWEEN DEC. 2013 AND DEC. 2015
PREFER SOMETHING BEAUTIFULLY DESIGNED OVER A 15-MINUTE PERIOD
LESS EXPENSIVE TO DO INBOUND MARKETING OVER TRADITIONAL MARKETING
Chuck Bankoff is a Digital Marketing strategist and Director of Web Services for Kreative Webworks, a full-service Digital Marketing agency specializing in school marketing. Chuck trains other digital marketing specialist around the world, and is the co-author of the bestselling book “DIGITAL MINDS, 12 Things Every Business Needs to Know About Digital Marketing”.
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