<?xml version="1.0" encoding="UTF-8"?>
<root>
  <posts>
    <post_id>21</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How to Pick Blog Images That Work for Your School Site]]></post_title>
    <post_content_short><![CDATA[Learn how to choose blog and website images that actually connect with families, not generic stock photos. Practical tips and real examples
inside.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/21/The-Perfect-Image.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-to-pick-killer-images-for-your-blog/</post_content_url>
    <post_date>2026-08-09 18:22:00</post_date>
  </posts>
  <posts>
    <post_id>33</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Best Practices for Hiring SEO Consultants]]></post_title>
    <post_content_short><![CDATA[Learn what to ask, what red flags to avoid, and what your school can handle in-house before hiring an SEO consultant. Get the full guide.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/33/Hiring-SEO-consultants.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/hiring-seo-consultant-for-schools/</post_content_url>
    <post_date>2026-08-08 17:30:00</post_date>
  </posts>
  <posts>
    <post_id>124</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How to Promote a School Open House and Boost Attendance]]></post_title>
    <post_content_short><![CDATA[A school open house can be one of the most important moments in a family’s decision-making process.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/124/how-to-promote-a-school-open-house.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-to-promote-a-school-open-house-and-boost-attendance/</post_content_url>
    <post_date>2026-08-04 06:00:00</post_date>
  </posts>
  <posts>
    <post_id>72</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[4 Simple Things You NEED to Do with Your Domain Name]]></post_title>
    <post_content_short><![CDATA[How much is your website domain name worth? I don’t mean in how much would someone pay you for it, I mean what is it worth to your company? Think of all the investment your company has made over the years...]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/72/Domain-Maintenance-(1).jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/4-simple-things-you-need-to-do-with-your-domain-name/</post_content_url>
    <post_date>2026-07-26 03:15:00</post_date>
  </posts>
  <posts>
    <post_id>83</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Who Should Write Your School’s Website Copy?]]></post_title>
    <post_content_short><![CDATA[Not sure who should write your school's website copy or how to make it work? This guide covers your options and the rules that make copy
convert.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/83/Where-Are-My-Workds.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/who-is-responsible-for-writing-my-web-copy/</post_content_url>
    <post_date>2026-07-08 23:08:00</post_date>
  </posts>
  <posts>
    <post_id>63</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[The Psychology of Website Design]]></post_title>
    <post_content_short><![CDATA[I’ve been managing creative people for a long time. As it turns out, I’m a better Art Director than I am an artist. But one thing I do very well, is observe. And the thing I like observing the most are design trends. In particular, website design trends.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/63/Psychology-of-Website-Design-for-Educational-Institutions.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/the-psychology-of-website-design/</post_content_url>
    <post_date>2026-06-18 14:48:00</post_date>
  </posts>
  <posts>
    <post_id>10</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How Much Does Digital Marketing Cost?]]></post_title>
    <post_content_short><![CDATA[First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/10/How-Much-Does-Marketing-Cost.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-much-does-digital-marketing-cost/</post_content_url>
    <post_date>2026-06-09 16:44:00</post_date>
  </posts>
  <posts>
    <post_id>46</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Charter School Marketing: Strategies, Tips, and Digital Trends for 2026]]></post_title>
    <post_content_short><![CDATA[Charter schools compete for enrollment in a way that district schools simply do not have to.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/46/Google-3-Pack.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/charter-school-marketing-strategies/</post_content_url>
    <post_date>2026-05-30 16:08:00</post_date>
  </posts>
  <posts>
    <post_id>50</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Local Listings for Local Schools and Businesses]]></post_title>
    <post_content_short><![CDATA[I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/50/Parents-searching-for-new-schools.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/local-listings-for-local-schools/</post_content_url>
    <post_date>2026-05-26 16:15:00</post_date>
  </posts>
  <posts>
    <post_id>117</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Guiding LLMs to Represent Schools Accurately]]></post_title>
    <post_content_short><![CDATA[Kreative Webworks launches an LLM Information Page to guide Large Language Models in representing schools and businesses accurately through
structured, authoritative data.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/117/llm-school-accuracy-page-header.webp</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/guiding-llms-to-represent-schools-accurately/</post_content_url>
    <post_date>2026-01-30 22:06:58</post_date>
  </posts>
  <posts>
    <post_id>102</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[7 Email Marketing Tips Your School Should Know]]></post_title>
    <post_content_short><![CDATA[Are you struggling to get decent returns from your email campaigns? You hear every marketer and read every blog talking about the <em>amazing</em>
	potential email campaigns can have for your school.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/102/7-tips-email-marketing.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/7-email-marketing-tips-your-school-should-know/</post_content_url>
    <post_date>2020-10-12 18:46:00</post_date>
  </posts>
  <posts>
    <post_id>16</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How much should a School Budget for Marketing?]]></post_title>
    <post_content_short><![CDATA[Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/16/School-Marketing-Budgets.jpg</post_icon>
    <post_content_type>none</post_content_type>
    <post_date>2020-05-30 23:07:00</post_date>
  </posts>
  <posts>
    <post_id>2</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Should I Outsource Marketing, or do it In-house?]]></post_title>
    <post_content_short><![CDATA[Many schools and businesses have the resources to manage their own marketing programs, but don’t have the expertise to formulate a <a href="/our-services/digital-marketing-blueprint-for-schools/" target="_blank">Digital Marketing Plan</a>. We are launching a new program where we create the strategy for your team.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/2/Outsourcing-Marketing.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/should-i-outsource-marketing-or-do-it-in-house/</post_content_url>
    <post_date>2020-05-19 22:30:00</post_date>
  </posts>
  <posts>
    <post_id>40</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Clean Your School Website's Cruft and Rank Higher in Google]]></post_title>
    <post_content_short><![CDATA[Are you constantly adding new content to your school's website? Good! Google loves fresh new content…but they love quality over
quantity even more.  . ]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/40/Google-Ranking-Clean-Your-Website.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/clean-your-cruft-and-rank-higher-in-google/</post_content_url>
    <post_date>2019-07-23 14:15:00</post_date>
  </posts>
  <posts>
    <post_id>47</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Difference Between Search and Social Traffic?]]></post_title>
    <post_content_short><![CDATA[Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/47/Search-vs-social.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/difference-between-search-and-social-traffic/</post_content_url>
    <post_date>2019-07-12 14:30:00</post_date>
  </posts>
  <posts>
    <post_id>26</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[The Worst Marketing Advice I Ever Got]]></post_title>
    <post_content_short><![CDATA[Be Different…Just Like Everyone Else

<br /><br />I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/26/Marketing-advice-for-schools.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/the-worst-marketing-advice-i-ever-got/</post_content_url>
    <post_date>2019-06-28 16:49:00</post_date>
  </posts>
  <posts>
    <post_id>38</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[5 Things You Don’t Know That Affect Your Search Rankings]]></post_title>
    <post_content_short><![CDATA[Google has over <a href="https://backlinko.com/google-ranking-factors" target="_blank">200 different factors</a> that determine where your
	school's website ranks in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were
	important.
]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/38/School-search-rankings.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/3-things-you-dont-know-that-affect-your-search-rankings/</post_content_url>
    <post_date>2019-06-14 17:30:00</post_date>
  </posts>
  <posts>
    <post_id>36</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How Much Does a Website Cost?]]></post_title>
    <post_content_short><![CDATA[How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/36/Website-marketing-costs.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-much-does-a-website-cost/</post_content_url>
    <post_date>2019-06-07 20:15:00</post_date>
  </posts>
  <posts>
    <post_id>53</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[PPC Strategies With a Limited Budget]]></post_title>
    <post_content_short><![CDATA[Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and
services. However, it’s not without limitations and risks.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/53/PPC-strategies.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/ppc-strategies-with-limited-budget/</post_content_url>
    <post_date>2019-05-31 18:00:00</post_date>
  </posts>
  <posts>
    <post_id>95</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How Much Does NOT Marketing Cost?]]></post_title>
    <post_content_short><![CDATA[This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/95/Not-marketing-is-not-a-strategy.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-much-does-not-marketing-cost/</post_content_url>
    <post_date>2019-05-24 14:18:00</post_date>
  </posts>
  <posts>
    <post_id>14</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[5 Ways to Convince Your Boss You Don’t Suck at Marketing]]></post_title>
    <post_content_short><![CDATA[Digital Marketing Strategies to make your boss look like a Genius
<br /><br />The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/14/School-Marketing-Strategies.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/5-ways-to-convince-your-boss-you-dont-suck-at-marketing/</post_content_url>
    <post_date>2019-05-17 14:58:00</post_date>
  </posts>
  <posts>
    <post_id>43</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[How do I start my Digital Marketing Plan?]]></post_title>
    <post_content_short><![CDATA[Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again. School
	Marketing is an investment in time and money, and you MUST get a return on that investment.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/43/Enrollment-Marketing-Schools.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/how-do-i-start-my-digital-marketing-plan/</post_content_url>
    <post_date>2019-03-05 23:15:00</post_date>
  </posts>
  <posts>
    <post_id>39</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[5 Signs Your School Needs a Website Update]]></post_title>
    <post_content_short><![CDATA[Your school paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better
that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when
it’s time to pull the plug? Glad you asked.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/39/5-Signs-New-Website.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/5-signs-its-time-for-a-website-update/</post_content_url>
    <post_date>2019-02-21 00:45:00</post_date>
  </posts>
  <posts>
    <post_id>65</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Keyword Reports are for Fools and Insomniacs]]></post_title>
    <post_content_short><![CDATA[The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/65/Keywords-keeping-you-Awake.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.kreativewebworks.com/digital-marketing-trends-for-schools/keyword-reports-are-for-fools-and-charlatans/</post_content_url>
    <post_date>2019-02-14 22:42:00</post_date>
  </posts>
  <posts>
    <post_id>3</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Charter School Marketing Tips]]></post_title>
    <post_content_short><![CDATA[Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Here's a tip...Answer the phone!]]></post_content_short>
    <post_icon>https://www.kreativewebworks.com/media/website_posts/3/Answer-the-Phone-Charter-School.jpg</post_icon>
    <post_content_type>none</post_content_type>
    <post_date>2019-02-06 00:15:00</post_date>
  </posts>
</root>
