One Bethesda website, with every community at home on it

Why this is a good move

Right now the brand lives in many places: the main Bethesda site, plus a separate website for almost every community. That has served you well. Bringing them together makes the whole organization easier to find, easier to manage, and stronger in search, because every community page benefits from the main Bethesda address.

See the proposed homepage — how a family finds a community, chooses a living option, and asks for a tour.

How each community will live on the new site

Think of it like a campus map. Bethesda is the front gate. Then you choose a state, a city, and the community. If that community offers assisted living or memory care, those pages sit right underneath it — only the care they actually provide.

A Monument family would land somewhere like this, then step into assisted living, memory care, floor plans, or a tour. Two communities in the same city, such as Broadmoor Court and ViewPointe in Colorado Springs, each keep their own street on that map.

bethesdaseniorliving.com/communities/co/monument/

Our communities on the new site

Every community linked from today’s Our Communities page, with a clear new home on Bethesda.

A few communities, a little extra care

The proposed sitemap

Every new page lives under bethesdaseniorliving.com. Open a section to see the full address for each page. Community articles move into the shared Bethesda blog, so those individual story URLs are listed there rather than under every community.

How Google trust comes with us

Search engines remember individual pages, the way people remember a favorite book by its title. When Monument’s assisted living page moves, we introduce Google to the new address and walk visitors there automatically. That is how the goodwill already earned in each city continues to work for Bethesda.

A few examples

We will keep every community domain name renewed and quietly pointing to its new page. Links from directories, churches, partners, and years of Google results will keep working. Google Business Profiles — the listings that show on Maps — will point to the exact community or building page, which is what local families need.

Your existing tour forms, TalkFurther, and call tracking stay in the mix. Each community will have one public phone number on the page, in Google, and on Maps, so families see a consistent picture. Tracking can still run behind the scenes on buttons and forms.

How we will get there

We will design and build the whole site first, community by community, until every new page is ready. Then we make the switch together — so Colorado and Texas greet families on the new site on the same day, and Google can follow the whole family at once.

What this proposal covers

This is a design, build, and search-move together — a new Bethesda website on Oncord, with every community at home on it.

What we have agreed