Who is Betty you might ask? Well in fairness, there is no Betty. She is a culmination of a few of our clients who underestimate the expertise and time commitment it takes to successfully market their business on the Internet.
I recently had a light hearted moment with a client who informed me that he wanted to try a $29.95 per year “do-it-yourself” product to optimize his website on the search engines. Even after informing him that it doesn’t actually optimize anything…that it just submits his site to the search engines and points him to some articles about search engines, he still wants to give it a try.
It’s one of those “you had to be there” moments but it prompted me to take a few minutes and create this animated video recap of our conversation. In fairness, I may have embellished a bit…. But you get the idea.
In fact it prompted me to start a monthly animated Digital Marketing movie series about my observations of things doomed to failure. Become a fan of my Facebook page you can witness my next rant on “do-it-yourself websites”.