Betty Wants a Cheap Website

By: Chuck Bankoff - Wednesday, October 05, 2011

For those of you who don’t know Betty, she is a composite of actual clients we’ve had over the years. In fact, you might actually be Betty.

I pride myself on being a patient person and a good listener, but sometimes I have to question the logic of my own clients. We typically work with professional organizations with professional expectations, yet on rare occasions I find otherwise savvy business people trying to cut costs in the most inappropriate places.

For example, a company website WILL eventually be seen by all of your existing customers, and if you are marketing it properly, by all of your future customers. Is it really a good business decision to hand that responsibility over to a relative or the lowest bidder?

Don’t be a Betty….






About Chuck Bankoff
Chuck Bankoff has been a Digital Marketing strategist since 1999 and is an International speaker, author and trainer to WSI Internet Consultants on 5 continents. Chuck manages a team of website development and web presence optimization specialists from the Kreative Webworks office in Capistrano Beach, CA. Join him on Google+






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