Search Engine Optimization & Local Search Strategies
Go ahead and search for a keyword phrase that describes your business. Do you show up or does your competition. If it isn't you….you lose.
There are literally hundreds of different factors that go into a search engine algorithm. Submitting your website to the search engines doesn't help. Just adding your keywords into the meta tags has virtually no effect. It's about optimized content, incoming links from other websites and directories, Internal linking structure and consistency of updates.
This may come as a surprise to you, but Google no longer feels they are competing with other search engines. They are competing with Social Media. As a result they factor everything from reviews and mentions of your business name in key websites and directories to timely blog postings and links from Social Media sites.
Whether you do business nationally or locally you need to have a content rich website with incoming links from multiple sources. You need to have the proper website structure built on search engine friendly technology. If your customers are local you need to optimize your Google Places listing, Yahoo! Local and a variety of other local directories.
It's the Research!
It all starts with the Keyword Research. We do a fairly sophisticated analysis to find keyword "Themes" that meet the following criterion:
- Relevancy: Are the keywords actually relevant to your business? Are the people who are searching on those keywords actually looking for your products and services?
- Popularity: What phrases are people actually searching on? It doesn't do any good to rank number one for a phrase that no one is searching on.
- Competition: Don't expect to be the only game in town. What we are looking for is acceptable levels of competition. It is better to get 30% of 50,000 searches each month than zero percent of a million searches.
- Commercialability: It doesn't do any good to drive a lot of traffic for a phrase that has minimal opportunity to convert into profit.
Strategic Options:
Some strategies may be more advantageous than others depending on your industry. We have an extensive track record of success in the following strategies:
- Search Engine Optimization
- Pay-Per-Click Advertising
- Directory Submission & Management
- Display Advertising
We have worked in many different industries and can typically evaluate your needs with a high degree of certainly. Contact us for a complimentary evaluation.
