05 
Sep
 
 What is Adaptive SEO?
By: Chuck Bankoff
 


First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system. Read More


 

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27 
Dec
 
 Mobile SEO and Beyond… 3 steps to Outpace Your Competition in 2013
By: Chuck Bankoff
 

Since Mobile devices are getting hotter ever hour as we move into 2013, should businesses take advantage of mobile devices in their websites? Does a business need to create a Search Engine Optimization (SEO) approach to leverage mobile in addition their regular website SEO? The answer to both questions is most definitely YES. Read More


 

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08 
Dec
 
 When Google sneezes…I catch a cold
By: Chuck Bankoff
 

There’s probably about a dozen other clichés marketing agencies can use to describe how the search engine giant plays the tune and we just dance to it (see, there’s another one).  Read More


 

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05 
Nov
 
 Content Marketing: Why is it so Important?
By: Chuck Bankoff
 

Link farms, content mills, low quality duplicate content. After years of being manipulated by blackhat optimizers (that’s the bad guys) Google hasn’t exactly changed the rules to the game…they are just enforcing them…big time! Read More


 

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09 
Oct
 
 Google Wages War on Black and White Animals!
By: Chuck Bankoff
 


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13 
Feb
 
 Don’t let the “S” in SEO stand for Sucker
By: Chuck Bankoff
 

A personal friend of mine...an attorney, told me that he contracted with a search engine optimization company, (let’s call them the “Mellow” Pages) because they claimed to specialize in search engine optimization for personal injury attorneys.  Read More


 

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