ROI Blog

The Age of Technology

Chuck Bankoff - Monday, May 16, 2011
The years pass by so fast that I don't even know what just hit me smack in the face sending me reeling to the floor. I'm not even past my third decade of living on this planet and I feel like a geezer in the world technology. Yes, I experienced MSDOS and fabulous floppy disks games that were on 5 separate disks for one tiny entertaining 2-dimensional adventure. Then AOL came along and offered us that lovely screeching sound that helped connect us to the World Wide Web and Instant Messenger. Mind you it wasn't as widely known then and I still envy those current dial up users who have such incredible patience with the "eeeeeeaaaaaooooosssccreeeetcchchh" sound today.

And that is where it all started, at least in my world. The wonderful world of social networking, connecting to the outside world and retrieving massive amounts of information in a matter of minutes (Thank you Google, I now know how build a lamp, garden, and make delicious Japanese soup). I did watch the world of technology quickly rise to a common household commodity. Now social media sites are flooding the Internet with the obvious Facebook and MySpace social media websites and then there are love connection websites such as Match.com. They are mentioned in movies and television shows, there was even a movie made about Facebook. Talk about adding a massive contribution to society.

I mean these things have taken over our lives, but this can be a double edged sword. Are people ever going to leave their homes? Or are we all going to rely on relationships based on text messaging and friending people on Facebook? Will this obsession ever end? But lets not get so pessimistic, it's always a good thing to look on the brighter side of things, you know the glass is still half full, right?

This gives you, the business owner, the ability to advertise to a much more targeted audience and at a much friendlier cost. You now have options such as Pay Per Click and Display Advertising which resides on social media sites that this generation so whole heartily obsess about. You also have the option of advertising on blogs that are targeted for your specific audience.

It's actually been quite an exciting time for the growth of technology and you should utilize it as much as you can. It is the simplest way to reach your customers, fans, and get new customers on board. The most important thing this day and age is to establish an online repertoire and turn your visitors into customers. We offer Social Media Training to help you on your journey. Also check out our free downloadable articles to get you started. We are in the age of technology so embrace it and jump on board.

Author: Amberlie

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