Business Friendly Website Design

Business friendly simply means that every aspect of the website design…from the technology and functionality, to the user experience is strategically considered and implemented. That includes the look and feel of the design, the "call to action" and the monitoring of results.

How do we define success?

Is success a phone call…an email…a submitted form? Maybe it a transaction, or simply data gathering? Before we help you devise your strategy, we have to establish the objective. This is typically determined during our initial IBA™ (Internet Business Analysis).

Branding and Appearance: A good website must look well thought-out and professional. However that is not synonymous with fancy or complicated. A website for a magician should look flashier than a website for an attorney. A good website is simply appropriate for the industry, the brand, and ultimately the target market.

Conversion Architecture: You have between 2-8 seconds to impress a visitor to delve deeper into your website before they "bounce" off your site forever. People don't read on the Internet, they "scan". They see images, headlines and bullet points. They don't actually read anything until they are convinced they are in the right place and you are worth their time. We have consulted with hundreds of other Internet Consultants around the world on Landing Page Design and Conversion Architecture.

Content Development: You may have heard the phrase "Content is King!" That is no exaggeration… Headlines must be intriguing and body copy must be convincing and motivating. However it must be developed in a way that is Search Engine Friendly (link to search engine friendly page). That means using the right tags, anchor text and proper use of keyword placement.

Content Blueprint & Planning: Before we actually develop the content, it is essential that we thoroughly plan out the strategy. That includes the site map (the top-level and sub-pages), the linking structure, and the graphical theme (right down to the color pallet).

We don't just manage the project, we manage our clients.

It would be unrealistic to think that we or any other design firm could develop the perfect website without input from the end client. Don't worry… we take responsibility for guiding you through the process. In fact, depending on the complexity of the project you may receive a customized "Pre-flight Plan" (complete with a checklist) indicating just what we need from you.

Why not take a look at one of our portfolios of web designs and see if we meet your standards?