Webinars and Opportunities

So I can clarify… Slightly;

An Internet marketing campaign that is effective is similar to a three-legged stool. A three-legged stool needs all three legs to maintain balance and it’s usefulness:

1. The Internet is based on visuals. There is a reasonable amount of artistic ability necessary to guarantee, even at a sub-conscience level, that you are a legitimate and professional business or organization
2. The Internet is constructed with a technical medium. As new technology appropriates itself, it creates new opportunities to market to our customers in a more effective manor. The more sophisticated the Internet becomes technically, the more that opportunities are brought to life, which puts more focus on the third leg of that stool called BUSINESS.
3. The Internet Means Business. Lets face it; the best commerce engine ever created is the Internet.

If these three legs don’t measure up then you’re going to have a bit of a problem. Most individuals are either left brained or right brained… Which means they either fare better in the creative department or in the technical department. Very few individuals possess both. Historically the best projects created have been completed by teams.

The problem that arises is that even some teams that have talented people handling all three legs can experience a difficult time in understanding where the hand-off lies. At the risk of imposing this comparison…that’s where the “seat” of the  stool comes in (work with me here). The “seat” itself is a methodical tactic in managing website development, landing page implementation, and Internet marketing projects.

Previous to aligning yourself with a digital marketing company, find out if they have a consistent procedure that can positively be repeated, such as the WSI Internet Solutions Lifecycle.

If an extremely cool graphic appears on a digital marketing companies website, the one on this page, they probably put some sort of effort into developing a practical method. If there fails to be a fantastic image showcased, they may not have a practical approach. So be sure to ask about their approach before you (and here it comes) sit on their stool.

 

A few weeks ago I conducted a special “Insiders Guide to Leveraging your Online Reputation” workshop for U.S. and European audiences.

What’s that all about? Well the fact is that people may be saying nasty things about you without you… whether they are true or not. You can’t stop it, but you can manage it.
 
This is actually more than a lecture; it’s an actual workshop, complete with the same techniques and actual forms that we use to track our client’s online reputation.
 
The actual workshop is available at: http://wsiinstitute.com/media/ec/cb/Insiders_Guide_to_Leveraging_your_Online_Reputation_-_Flash_(Large)_-_20110812_04.40.24PM.html
 
I’ve also put together a special edition kit that includes all the forms that we actually use for our clients along with examples of how they should look when completed. If you think they would be useful, just contact us: http://www.kreativewebworks.com/contact.html

People are talking about you without you!
Before the Internet, businesses controlled their public image and message through television, Yellow Pages, radio and print advertisements. But now people are openly discussing your business image, products and services on social networks, review sites, online directories and blogs. Not only that, what they say impacts the buying decisions of your potential customers.During this workshop webinar, you will be presented with a step-by-step systematic approach to evaluating, improving and managing your online reputation. Make no mistake, it DOES MATTER. You can’t stop it, but you can manage it! Not only will you learn how to manage your online brand or personal reputation, but we will provide you with the actual worksheets that we use with our own clients.

There are two sessions to choose from:

Register: Wed, Aug 3, 2011, 8:00am PST *

Register: Wed, Aug 3, 2011, 11:00am PST

*The 8:00am PST session is to accommodate our European audience, so don’t let the 4:00 PM - 5:00 PM BST time on the registration form fool you… both of these sessions are open to everyone.

Note: You will need to use my name, Chuck Bankoff, to complete the registration.

Both of these sessions are free and include our Special Edition Resources Kit which is comprised of the same tools that we use for our own clients.

Chuck Bankoff is Director of Web Services for WSIeWorks, a full service Digital marketing firm in Orange County California.